A media kit is a digital business card for all bloggers and content creators. It’s important to have a Media Kit to reference if you plan to charge for services as blogger. This post will cover everything you need in your Media Kit.

When brands want to work with you they will often request a copy of your media kit and rates. I remember the first time a brand ask for mine and I didn’t have one at all. Let’s just say after that happened, I did my research and created one within a week.

The first thing that you should include is a photo, short bio about yourself and the topics that you cover in your content. This is just the intro to let the brands know who they are inquiring to work with. The second item you should have on your media kit is your contact information, this includes your email address and websites. It doesn’t hurt to add your phone number if you’d like.

Another piece to add to your media kit is the services that you offer. These services should include but are not limited to Sponsored posts, Contest & giveaways, In-person hosting and product reviews. Figure out what type of content that you enjoy creating and getting paid to do so.

Once you’ve determined the services that you offer, its time to put your money where your mouth is. When I say that I am referring to your Insights and Analytics. Let brands know the numbers for all your social platforms, whether is be your blog stats, Instagram followers and engagement rate. Lead with your stronger numbers, I don’t have a ton of followers but my engagement rate is very good so I always lead with that. In addition to the stats you can get from your Instagram insights page, I recommend making an account on Fohr.co. It has a very detailed stats page that details your audience. Where your audience is from, are they married or single. Do they have kids, and even details their religion. These details will help brands determine if their product or business is the right match for your audience.

My media kit includes logos of the brands that I have worked with so far, a flex if you will. I think it’s important to highlight who you have worked with so that they know you have some experience under your belt. The last piece that I believe is the biggest asset to your media kit is the rate sheet. You will need to determine how much do you want to charge for your services. When a brand reaches out to me, I usually send my media kit without my rate sheet attached. Once we are deeper into talking about how they would like to collaborate with me then I send over my rate sheet.

Feel out the brands when you are talking about collaborations, be firm and direct about your rates. This will help you tremendously as you grow as a blogger and content creator.

Here is a snapshot of my media kit: