There are a few keys to Knowing Your Worth and Being Confident in Your Rates.

When it comes to being an entrepreneur, knowing your worth is the segway to growth and building wealth through your business. I’ve been a content creator for what feels like a long time. It’s been about six years since I started blogging and creating content.

About 3 years ago I started to take being a content creator seriously. Engulfing myself in knowledge about the influencer and blogging industry helped me grow pretty quickly. Within that time I learned to lean on my friends who are also content creators for advice on what to charge for my work as a creative. That has been the toughest part, knowing my worth and not undercharging. It’s still a struggle sometimes not to waiver on my rates but I am getting better everyday standing firm on my worth and value.

The first key to move from undercharging to charging your worth is sit down and think about all that you can offer your audience and brands that may need your expertise or services. Keep in mind the work that you put in, the knowledge and experience that you have. These factors should have an impact of how you calculate your rate or fees.

Do your homework. As I mentioned earlier, I did a ton of research on the influencer industry. I wanted to know how much other bloggers or content creators were charging and what most brands used as a guide to offer content creators partnerships and collaborations. This helped a ton when it came to my rates. I also leaned on friends who were a little more seasoned in the influencer world. They guided me on what I should expect from brands and what I should and shouldn’t accept when it comes to partnerships or collaborations. That was a tremendous turning point in my career as an influencer.

Lean on your friends in your field of work who are open to sharing and educating you. Not everyone will be down to share and that’s okay. If you don’t have any friends in your industry try reaching to experts or people that you look to as an inspiration. Maybe you can to pay for a 1-on-1 consulting session. It’s totally worth it if you will be given valuable information that will put you lightyears ahead of the crowd.

Write out what you want to charge for each service or deliverable that you will offer. Remember to think about how much it will be to execute those services (i.e. hiring a photographer, makeup artist, buying clothing or reserving a space). That is a great start to understanding what you will charge moving forward. You will be less likely to just take any and every offer that you get if you know how much it will cost whether its your time or money to execute said service.

Be okay with saying NO. Not every client or brand is for you. Sometimes you will get offers that are nowhere close to your rates and it’s okay to gracefully decline. There will be other opportunities. This is where the art of negotiation comes in. I am still learning how to negotiate, but my skills are getting stronger and stronger with each partnership.

Once you have solidified your rates, create a rate card in Canva or in Word so that you have a place to reference them when offers come your way. Stand firm and be confident in your rates! That is the most important part.

There will be times that you will take less than you rate in an effort to build relationships with brands and that’s perfectly fine. It’s all about growing and learning as you go!

I hope this helps! If there is anything you’re struggling with drop down in the comments and let me know!

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Check out my most recent post 5 Ways to Overcome Imposter Syndrome !